The Four Step Search Engine Optimization Strategy

 

Design agencies focus on great graphics. Search engine specialists focus on the critical factors for site optimization. Neither focus on sales.
xFactor brings you professional marketing solutions that support sales while optimizing your placement in search engines. To do this, we employ a proven four-step strategy that uses similar strategies employed by www.xerox.com.
 
Step 1::Develop a Search Friendly Website
The foundation of any search strategy is a website that has solid content that supports your sales efforts. There needs to be enough quality content for search engines to index.
 
Step 2::Drive Traffic With a Monthly eNewsletter
Search engines give preference to popular sites. We help drive traffic to your site with a monthly e-newsletter. The newsletter provides a consistent way to communicate with your clients and generates sales leads.
 
Step 3::Continually Update the Blog With Customized Content
Turbo charge your search engine placement by deploying separate websites focused on keywords for specific topics.
 
Step 4::Leverage Social Media (Facebook, Twitter and LinkedIn)
Social media is a key part of Xerox's new marketing strategy.  We help you set up and maintain your social media accounts to maximize search engine placement and create sales opportunities.
 
Click on the links above to learn more or contact us now to see how you could benefit from our SEO strategies.