Search Engine Optimization

Do you need better placement in search engines? Few things are more frustrating than typing “Xerox copiers” into Google and seeing everyone of your competitors and not your agency. 

 

You need good search engine placement. xFactor Sites can help.  Our four step search engine optimization strategy can get your agency the placement it needs.

 

Search engines give higher rankings to websites that are easy to index. First you must lay a foundation with a website that is configured with good content and effective meta-data. Search engines read the content that you see on the web page. They also read the meta-data. This behind-the-scenes data includes page descriptions and key words. These must be configured correctly to be effective. 

 

Unfortunately, a quick visit to www.websitegrader.com shows that most agent sites score poorly because they are not correctly configured. xFactor Marketing helps by developing websites that are configured to be properly indexed by search engines.

 

Search engines give higher rankings to sites with fresh content. Search engines determine the relevance of your website site based on the age of the content. New content can be seen as more relevant. xFactor Sites keeps your site content fresh by continually publishing press releases, opinion articles and white papers to your site. Unlike other product catalogs that site on a different server than the agent site, our product catalogs are actually published to your site. Since the products sit on your site, they provide even more content for search engines to index. 

 

Search engines give higher ranking to popular sites. They measure popularity by the amount of traffic. One way to generate traffic is to distribute a monthly e-newsletter to your clients. The consistent communication strategy links readers back to your site. As a bonus, you can track who is visiting your site and follow up with a sales call.

 

Search engines love to see sites with many inbound links. They also like to see multiple visitor paths. Our advanced search engine strategy helps you get amazing traction on the web while generating sales leads.