Every time I am looking for a new place to eat, purchasing a product I've never bought before, or looking for a place to stay, I take a look at their reviews. Whether I end up on Yelp, TripAdvisor or Google Reviews, I am looking for a high number of stars, and positive reviews. As a business, how do you encourage me to visit/buy from you?
When people visit a review website, they all have something; they want to be heard. Reviews left unmonitored not only make your business look bad to potential new customers, but it can discourage people from coming back.