Keys to Generating Leads

Posted by Lindsay Meade on Dec 30, 2016 3:38:53 PM

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There are two main areas to think about when generating leads through the web. Those are traffic and conversion. The work put in to generate traffic to your website will affect your ability to convert visitors into leads. 

Your Guide to Rankings and Traffic as KPI Measures

Posted by Lindsay Meade on Dec 20, 2016 12:13:24 PM

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When you sit down to evaluate your web presence, you may look to various KPIs to determine success. There are two main KPIs you can look at: Rankings and Website Traffic. These two factors often correlate, meaning if you are performing in one area, you are likely performing in the other. But this is not always the case. This is because rankings and web traffic are not the same thing.

A Three-Part Test: Will Your Sales Message Resonate?

Posted by Bill Poole on Dec 12, 2016 5:48:57 PM

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It's pretty rare that the first time reaching out to a prospect will generate an appointment.

Most say that 6+ touches are needed to generate a sales qualified lead. However, logic would say that the higher quality the touches, the less touches needed.  The idea behind your 6+ touches does not mean that you should ask for an appointment 6 times, just in 6 different ways.

The purpose of the first few touches is to build your value in your the eyes of your suspect by sharing some information they will find of value through email or social communications.

How to Leverage Your Local Presence

Posted by Lindsay Meade on Dec 5, 2016 3:25:41 PM

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For businesses with a brick and mortar location, chances are that most of your business comes from customers that are physically near you. For businesses that provide products and services to a given region or territory, this is a given.

Converting Visitors on Your Website

Posted by Lindsay Meade on Nov 30, 2016 6:44:48 PM

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We’ve all wondered what it takes to convert a visitor or make a sale using your website. While there is no simple solution or answer that will magically explode your sales growth, there are several factors that are within your control that will help you convert your website visitors into leads and customers.