Does Your Strategy Align with Your Buyer?

Posted by Bill Poole on Aug 29, 2016 10:34:42 PM


Finding the right strategy to support a buyer during their journey to making a decision has been an area of focus for decades.  What has changed over time is the process the buyer uses to make a decision.  Before the wealth of information became available to buyers, the buyer’s journey was heavily supported by sales. This has since changed.

Tuesday Tips: Using LinkedIn to Your Advantage

Posted by Lindsay Meade on Jul 18, 2016 10:30:00 AM



Boosting your LinkedIn presence doesn’t have to be a time consuming and draining process. Spending a bit of time each week can help you build your brand, reconnect with your network and grow your following. Here are some tips to maximize the time you spend on LinkedIn, so you can get the most out of the social network:

  • Engage with your connections: Spend some time catching up on what your connections are sharing and what they are up to. Keep tabs on former colleagues and industry leaders, comment and like their posts and endorse their skills.
  • Spot check your own profile: Make sure that the information and links on your profile are up-to-date. Check in and confirm that your profile is sending the right message. Does it align with your personal brand?
  • Share something valuable: Share an article that you find interesting and add in a little bit about why you think it is valuable for your connections to read.
  • Spend time narrowing down your connections list: Make sure” that your connections are high quality and position you as a trustworthy resource.” Are there people you are connected to that you have never spoken to? Consider trimming the fat on your contacts list.

Spending a few minutes each week tailoring your image, sharing valuable information and supporting your connections can help you to boost the possibilities afforded by LinkedIn.

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Tuesday Tips: Performing Beyond SEO

Posted by xFactor Marketing on Jul 11, 2016 3:30:00 PM


Creating and optimizing content should go beyond performing for search engines. The content you create for your website should aim to satisfy customer questions, solve their problems or teach them something new. Optimizing for search engines should be priority number two; after creating content for your customers, optimize the content to ensure that people can find your content online.