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Tuesday Tips: Important Points to Consider When Choosing an SEO Company

Important Points to Consider When Choosing an SEO | xFactor Marketing

Choosing an SEO company can be a difficult and time-consuming process. It can be hard to discern the quality of practices and procedures when vetting out companies. Here are a few things to consider when researching SEO companies.

Long-term vs. short-term goals

Many SEO companies have such a high client turnover rate and have built their business model around that fact. This means that they go about the marketing work with the knowledge that you will cancel your service agreement in due time.

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Tuesday Tips: Using LinkedIn to Your Advantage

Using LinkedIn to Your Advantage | xFactor Marketing

Boosting your LinkedIn presence doesn’t have to be a time consuming and draining process. Spending a bit of time each week can help you build your brand, reconnect with your network and grow your following. Here are some tips to maximize the time you spend on LinkedIn, so you can get the most out of the social network:

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Tuesday Tips: Performing Beyond SEO

Performing Beyond SEO | xFactor Marketing

Creating and optimizing content should go beyond performing for search engines. The content you create for your website should aim to satisfy customer questions, solve their problems or teach them something new. Optimizing for search engines should be priority number two; after creating content for your customers, optimize the content to ensure that people can find your content online.

Create the Content

Tuesday Tips: Traditional vs. Web Marketing

Traditional vs. Web Marketing | xFactor Sites

More and more businesses are turning to online marketing to help them achieve business success and growth. Marketing tools and strategies range from print and broadcast to email and web.

So, what’s the difference between traditional marketing and web marketing?

Tuesday Tips: Increase Your Rankings with Google Services

Increase Your Rankings with Google Services | xFactor Marketing

While Google has never explicitly stated that using its services (like Google+, Blogspot, Google Reviews, etc.) will benefit your rankings, playing nice with Google is an absolute must. Let’s talk about the following services:

Google My Business

Google My Business is great tool for simplifying your marketing efforts. My Business is now linked with Google+ and your website to be “verified”. Once you do so, you will notice a check mark showing that you have linked your website with Google My Business.

Google Places/Maps

Why You Should Choose White Hat Marketing

Why You Should Choose White Hat Marketing | xFactor Marketing

Almost all businesses have websites nowadays, which means that more and more people are turning to online marketing companies to help them increase their exposure and help then get found in search engines. As the need for this type of marketing increase, the tactics and strategies shift and grow – for better or worse. As online marketing has become a more reputable and reliable practice to grow business, agencies have turned away from “black hat” SEO tactics that comply with Google’s guidelines for ethical and organic search engine marketing.

Tuesday Tips: Improving Your Content Marketing Strategy

Improving Your Content Marketing Strategy | xFactor Marketing

It’s important for you to have a strategy when it comes to your content marketing, blogging, and social posting. Gather a general idea of the kinds of things you want to share or what your potential customers may need to know or want to know more about. In an article for Entrepreneur.com, John Rampton share some ways that you can improve on your strategy.

Tuesday Tips: Asking Customers For Reviews

Asking Customers For Reviews | xFactor Marketing

More and more often, people look to review sites or sections of websites before making a buying decision or reaching out to a sales associate. This is why it is critical to ask your customers to review your products and services and begin populating websites like Google, Yelp or Facebook with business reviews.

Tuesday Tips: 3 Marketing Steps to Use to Nurture Leads

3 Marketing Steps to Use to Nurture Leads | xFactor Marketing

Using inbound marketing methodology to increase the scope and success of your sales team can be transformational. Take advantage of these marketing techniques to help you prospect and nurture leads. Here are 3 ways:

1. Create a lead nurturing campaign

Research your audience and provide content that answers their questions as they are researching and educating themselves before buying. Simply providing the answers, links to articles or white papers can make the difference for someone who is in the buyer’s journey.

Tuesday Tips: The Importance of Data for Sales and Marketing - Part 2

The Importance of Data for Sales and Marketing | xFactor Marketing

In our last post, we discussed the importance of gathering and nurturing your contacts. But what happens when you’re out of contacts? That’s where assets like Data.com come in. Offered by Salesforce, the crowd-sourced database is the perfect answer for garnering new leads and potential new business.

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