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The Death of the Brandless Business

Brand Building Mistakes

You are striving to grow that killer brand, the one everyone in your industry is talking about. That is hard work; we get it! After all the work you have done and are doing, don't kill your brand.

Tuesday Tip - Where are Your Raving Fans?

Reviews

Why Aren't People Raving about Your Brand?

Maybe you haven't asked them. For many companies, like restaurants, reviews are inevitable. But for some, they are hard to come by. All customers have various opinions, ranging from lavishing praise to rampaging complaints. But each of these customers have some common ground; they want to be heard. You just have to get them to express themselves.

Debunking the Myths Surrounding SEO

SEO

Search Engine Optimization, or SEO, is a term frequently used in web marketing. Despite the commonplace term, many people either don't have any idea what SEO is or have a slew of misconceptions. We are hoping, in this blog, to debunk the common myths surrounding SEO.

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Tuesday Tip - The Final Step: It's a Journey

Brand Promotion, Brand building

So...What now?

Now that you have this great brand, what are you going to do with it? We have some recommendations.

First of all, don't forget everything we've talked about so far:

Tuesday Tip - Your Brand According to Your Employees

Brand Awareness

From your receptionist to your sales person, you cannot take lightly the way your employees view your business.

Hopefully at this point you have established your company’s tone, visual branding and the message you want to convey. Do your employees understand all of this?

Having a well-defined brand is beneficial in several ways as relates to employees. It:

Inbound Marketing - Having Something to Offer

Inbound Marketing

In traditional marketing, marketings use traditional advertising. This sort of advertising is in your face. It's that annoying pop-up that jumps out at you the moment you download a page, and the "X" is nowhere to be found. You left that page, didn't you? You were looking for a product or the answer to a question, not an unrelated pop-up ad that you couldn't escape.

Tuesday Tip - Your Culture and Image

Visual Branding, Office Culture

Your Office Culture

So who are you? What does your team look like, and what values do you want to convey? Using your website and social media pages, you can convey a tone by sharing about your office. Some ways to do this is through photos, blog written by employees, and press releases when employees are hired or promoted.

Your Visual Brand

Visual branding is absolutely necessary for a well-established business. If you haven't already, you need to establish the following:

Reputation Management - You Have a Voice, Use It

Reputation Management

Every time I am looking for a new place to eat, purchasing a product I've never bought before, or looking for a place to stay, I take a look at their reviews. Whether I end up on Yelp, TripAdvisor or Google Reviews, I am looking for a high number of stars, and positive reviews. As a business, how do you encourage me to visit/buy from you?

Manage Reviews

When people visit a review website, they all have something; they want to be heard. Reviews left unmonitored not only make your business look bad to potential new customers, but it can discourage people from coming back.

Tuesday Tip - Your Brand According to the Public

Branding

What are they saying?

Last week, we talked about branding and how crucial is it. Now let's get down to the details of:

  • Your unique audience
  • Where your audience interacts with your business

Jeff Bezos, the founder of Amazon.com, says “Your brand is what other people say about you when you're not in the room.”

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Tuesday Tip - Building Your Agency's Brand

Brand

What's in a name?

True, a rose by any other name would smell as sweet. But we're talking about your business, which needs a little more help than a rose to become well-known.

Is your brand channel-ready? With the recent merging of the channels and creation of USCG, it is more important than ever to establish your brand or build your brand equity. While you probably understand this, it can be difficulty to implement a clear brand strategy.

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