Tuesday Tips: Increase Your Rankings with Google Services

Increase Your Rankings with Google Services | xFactor Marketing

While Google has never explicitly stated that using its services (like Google+, Blogspot, Google Reviews, etc.) will benefit your rankings, playing nice with Google is an absolute must. Let’s talk about the following services:

Google My Business

Google My Business is great tool for simplifying your marketing efforts. My Business is now linked with Google+ and your website to be “verified”. Once you do so, you will notice a check mark showing that you have linked your website with Google My Business.

Google Places/Maps

Why You Should Choose White Hat Marketing

Why You Should Choose White Hat Marketing | xFactor Marketing

Almost all businesses have websites nowadays, which means that more and more people are turning to online marketing companies to help them increase their exposure and help then get found in search engines. As the need for this type of marketing increase, the tactics and strategies shift and grow – for better or worse. As online marketing has become a more reputable and reliable practice to grow business, agencies have turned away from “black hat” SEO tactics that comply with Google’s guidelines for ethical and organic search engine marketing.

Tuesday Tips: Improving Your Content Marketing Strategy

Improving Your Content Marketing Strategy | xFactor Marketing

It’s important for you to have a strategy when it comes to your content marketing, blogging, and social posting. Gather a general idea of the kinds of things you want to share or what your potential customers may need to know or want to know more about. In an article for, John Rampton share some ways that you can improve on your strategy.

Tuesday Tips: Asking Customers For Reviews

Asking Customers For Reviews | xFactor Marketing

More and more often, people look to review sites or sections of websites before making a buying decision or reaching out to a sales associate. This is why it is critical to ask your customers to review your products and services and begin populating websites like Google, Yelp or Facebook with business reviews.

Tuesday Tips: 3 Marketing Steps to Use to Nurture Leads

3 Marketing Steps to Use to Nurture Leads | xFactor Marketing

Using inbound marketing methodology to increase the scope and success of your sales team can be transformational. Take advantage of these marketing techniques to help you prospect and nurture leads. Here are 3 ways:

1. Create a lead nurturing campaign

Research your audience and provide content that answers their questions as they are researching and educating themselves before buying. Simply providing the answers, links to articles or white papers can make the difference for someone who is in the buyer’s journey.

Tuesday Tips: The Importance of Data for Sales and Marketing - Part 2

The Importance of Data for Sales and Marketing | xFactor Marketing

In our last post, we discussed the importance of gathering and nurturing your contacts. But what happens when you’re out of contacts? That’s where assets like come in. Offered by Salesforce, the crowd-sourced database is the perfect answer for garnering new leads and potential new business.

Leverage Resources

Tuesday Tips: The Importance of Data for Sales and Marketing

The Importance of Data for Sales and Marketing

The more you know about your customers, or potential customers, the better you will be able to solve their problems and issues they may have. If you can understand the needs and pain points of your customer, you will put yourself several steps ahead in the sales journey.

Why Are Contacts Important?

Tuesday Tips: Benefits of Social Media for Business - LinkedIn

Benefits of Social Media | xFactor Marketing

For the past few years, influencers and thought leaders have debated how social media help to grow businesses, whether small or large. From Twitter to Google+, each platform has its benefits, target market and style of presenting information. So what are the benefits of LinkedIn?

Tuesday Tips: Improve Your Online Presence with Citations

Improve Your Online Presence with Citations | xFactor Marketing

On page optimization always comes first when developing a web marketing strategy. With that said, there is a lot to gain from building citations online.

So, What are Citations?

Citations are instances or mentions of your business in online directories. Directories can be national or based on location or industry. Web marketing strategy often mentions “local citations,” which are location specific and can help your visibility when people search from within your area.

How Can Citations Help Your Rankings?

Tuesday Tips: 3 Benefits of Email Marketing

Tuesday Tips: 3 Benefits of Email Marketing

To stay successful, building and maintaining strong ties with your customers is important. When people know and trust you, they’re far likelier to keep giving you their business over the months and years.

Of course, making those connections can take time and money. It could take resources away from your other crucial processes. How do you keep your expenses low without giving your customer base short shrift?


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