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Tuesday Tip- Creating a YouTube Channel

There are many applications and platforms that have been around for a long time that we sometimes forget about or neglect. Every company should analyze where they currently are being found online, and try to maximize their presence across multiple channels. We definitely see most companies have some sort of Facebook presence, with many also opting for Twitter and Instagram.

Tuesday Tip- Duplicate your Traditional Efforts Online

Getting an advertising campaign can be very stressful, especially when getting all the pieces working together. Even experienced marketers know how tough it is to get everything working together in order to execute a successful campaign. By tying all of your communications together, you are able to maximize your message and reach.

Tuesday Tip- Advertise on Twitter

Twitter has recently entered the social media advertising foray in an attempt to compete with its older cousin, Facebook. Some of the biggest brands have taken to Twitter’s advertising format and have jumped on board to reach a larger audience. Small businesses can take advantage of this as well and find more followers and promote their message to a more people.

Tuesday Tip- Instagram and your Business

Once a new social media platform comes into play, it is first adopted by consumers; not long after that, it is adopted by businesses.  Look at the how ubiquitous the Facebook page for a business has become. That would have been quite hard to predict at the launch of the product. The same is true with lesser known applications and products, most notably Instagram.

Tuesday Tip- Get Pinning on Pinterest

Social media has long found its way into the integrated marketing communications strategies of businesses. It’s certainly something that most business owners now partake in and use to their advantage. Social media is comprised of a wide array of different platforms that serve different functions.  

Tuesday Tip- Optimize your Website for Conversions

Business owners that are utilizing the web should have a clear cut goal in mind for the traffic that finds itself onto their website. This is what is known as a conversion and can take many forms. This may include a sale, a subscription to a newsletter, or navigation to a certain area of the site. Goals are important to realize for any business plan or strategy, and it is no different on the web.

Once you have set aside a goal you would like your users to complete, it is time to optimize your website to facilitate as many of these conversions as possible.

Tuesday Tip- How to Stay Social on Social Media

Interacting and engaging with your customers on  your social media channel should definitely be a priority when it comes to your social media marketing strategy. Although we would like to assume that every company knows this, a cursory glance at even some of the biggest brands currently owning a social media presence let’s us know that this is not the case.

Tuesday Tip- Get Fans to Engage with you on Facebook

If you’re company has a Facebook presence, and you’re making sure to keep up with the fast paced environment of social media by posting every few days (or more), then you’re ahead of the game in many ways.  But there are underlying areas of social media that you may be ignoring. Posting content is one thing, but getting users to engage with that content is another thing entirely.

Tuesday Tip- Do your Customers Check-In on Facebook?

It’s no secret that the majority of people will trust a peer review or word-of-mouth marketing a lot more than messaging coming directly from a business. This has always been true in terms of recommendation for a new movie, restaurant, or product when speaking with family and friends. Social media has changed method of transmission, but the rules of the game have remained the same. 

Tuesday Tip- Adding the Right Content

The modern age of digital marketing has put a spotlight on how well businesses use content to market themselves. Even though this is true, there are many businesses that still don’t understand the importance of using content to their benefit online. While blogging can be super exciting when first starting out, there are many mistakes a new business can make when doing so. These mistakes, when added up, can really start to dilute the brand a business has worked hard to cultivate.

Things to watch out for when drafting content include:

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