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Tuesday Tip- Content Marketing for Beginners

We’ve all heard of content marketing by now, and it may soon become another one of those buzzwords that companies use to make themselves sound like they’re on top of the latest trend. But content marketing is much more than a buzzword; it’s a way to reach your consumer with great content and receiving engagement from that content.

While engagement itself may not drive sales, it certainly helps in terms of branding and long-term strategy. Good content will put you in front of the right people and may eventually lead to a long-term business relationship.

Tuesday Tip- Finding the Correct Keywords

Sometimes we need to remind ourselves to be careful avoiding jargon used in the Search Engine Optimization industry. When speaking with potential clients or customers, it is always best to avoid jargon or phrases that we take for granted in our industry. When we talk in terms of digital marketing, the concept itself isn’t different than traditional marketing. The key difference is that purchasing decisions take place online.

Tuesday Tip- Go Mobile!

Mobile traffic online is and will become more and more prevalent as the age of the smart phone takes full effect. This has an impact on businesses because an online presence will need to make a shift to match this trend. Many times, companies are able to adapt to this new trend by making sure their website is mobile responsive or has a mobile version. The main point is that companies need to be aware that much of the traffic landing on their site is coming from a mobile device.

Tuesday Tip- Switching to Facebook Advertising

An always reliable tool in the digital marketer’s tool belt has been using social media as a means to convey a message to a particular audience. A business could always count on Facebook or Twitter to act as a reliable medium to share company communications and promotions. Recently, Facebook has thrown digital marketers a curveball by limiting organic reach. Organic reach is the amount of people you reach on Facebook without the aid of advertising. This was always a great tool because it was free to business owners everywhere.

Tuesday Tip- Track your Traffic

Traffic generation can tell you a lot about whether your digital marketing efforts are working for you. Conversions don’t necessarily happen because traffic hits your site, but they are certainly more likely to happen the more traffic that does come to your website. There are many different ways to drive traffic to your site including SEO, Pay-Per-Click advertising, and social media.

Tuesday Tip- Blogging for your Website

There are thousands up on thousands of blogs that pervade the Internet, with thousands more being added every day. While blogging can certainly be a useful tool in many aspects of your web marketing efforts, for those unfamiliar, blogging can be quite a daunting task to start and maintain. Finding the means to stand out from the sea of bloggers is challenging to say the least, but the first thing to do is to start blogging and try.

Tuesday Tip- Ditch Duplicate Content

The changing landscape of search engine optimization (SEO) has brought more importance on user experience of a website when it comes down to ranking a website in search engines. A large part of user experience is dictated by the content on a website. Because this is the case, webmasters and web marketers everywhere must ensure that the content on their websites isn’t being duplicated anywhere else on the web. Google and other search engines frown on duplicate content and can penalize a website for housing it.

Tuesday Tip- Creating a YouTube Channel

There are many applications and platforms that have been around for a long time that we sometimes forget about or neglect. Every company should analyze where they currently are being found online, and try to maximize their presence across multiple channels. We definitely see most companies have some sort of Facebook presence, with many also opting for Twitter and Instagram.

Tuesday Tip- Duplicate your Traditional Efforts Online

Getting an advertising campaign can be very stressful, especially when getting all the pieces working together. Even experienced marketers know how tough it is to get everything working together in order to execute a successful campaign. By tying all of your communications together, you are able to maximize your message and reach.

Tuesday Tip- Advertise on Twitter

Twitter has recently entered the social media advertising foray in an attempt to compete with its older cousin, Facebook. Some of the biggest brands have taken to Twitter’s advertising format and have jumped on board to reach a larger audience. Small businesses can take advantage of this as well and find more followers and promote their message to a more people.

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