Tuesday Tip- Formulating a Marketing Plan

A comprehensive marketing plan for your company is a very important step in conducting business.  Whether you are more focused on traditional aspects of marketing or starting to look at digital marketing, your marketing plan should be the cornerstone of how you reach your customers. This includes a firm competitive analysis, industry analysis, and other factors that can contribute to your business.

Here are some different factors to consider when drafting a new marketing campaign:

Tuesday Tip- The Increasing Value of Google Plus

Ostensibly Google Plus looks just like another social media platform to worry about.  Straight from the same minds that brought you the world’s most successful search engine, Google Plus now gives businesses another way to connect with their customers.  What seemed like something struggling to get off the ground has now become the center of conversation in the digital marketing industry.

So what are some of the reasons why your business should be utilizing Google Plus?

Make it Easier to Appear in Search

Tuesday Tip- Social Media About Sections

Social media accounts for business are all the rage these days, and for good reason! It gives businesses the ability to connect with their customers in a way that has never been done before. It also allows customers to voice their opinions directly to the company, opening up a two-way channel of communication.

When we talk about writing the About section for a business, what should be included? Should it be professional or funny? These are all very important questions to ask yourself as a business and before your About section is filled out.

Tuesday Tip- Creating Awesome Landing Pages

Landing pages are an important of any digital advertising campaign. It’s the first page a user will see after clicking on an ad, whether this is on a search engine or another website.  An effective landing page should be a stand alone page with the specific purpose of converting the visitor.  A user shouldn’t feel the need to click anywhere else from that landing page to complete the intended purpose of the advertisement.

Tuesday Tip- Content Marketing for Beginners

We’ve all heard of content marketing by now, and it may soon become another one of those buzzwords that companies use to make themselves sound like they’re on top of the latest trend. But content marketing is much more than a buzzword; it’s a way to reach your consumer with great content and receiving engagement from that content.

While engagement itself may not drive sales, it certainly helps in terms of branding and long-term strategy. Good content will put you in front of the right people and may eventually lead to a long-term business relationship.

Tuesday Tip- Finding the Correct Keywords

Sometimes we need to remind ourselves to be careful avoiding jargon used in the Search Engine Optimization industry. When speaking with potential clients or customers, it is always best to avoid jargon or phrases that we take for granted in our industry. When we talk in terms of digital marketing, the concept itself isn’t different than traditional marketing. The key difference is that purchasing decisions take place online.

Tuesday Tip- Go Mobile!

Mobile traffic online is and will become more and more prevalent as the age of the smart phone takes full effect. This has an impact on businesses because an online presence will need to make a shift to match this trend. Many times, companies are able to adapt to this new trend by making sure their website is mobile responsive or has a mobile version. The main point is that companies need to be aware that much of the traffic landing on their site is coming from a mobile device.

Tuesday Tip- Switching to Facebook Advertising

An always reliable tool in the digital marketer’s tool belt has been using social media as a means to convey a message to a particular audience. A business could always count on Facebook or Twitter to act as a reliable medium to share company communications and promotions. Recently, Facebook has thrown digital marketers a curveball by limiting organic reach. Organic reach is the amount of people you reach on Facebook without the aid of advertising. This was always a great tool because it was free to business owners everywhere.

Tuesday Tip- Track your Traffic

Traffic generation can tell you a lot about whether your digital marketing efforts are working for you. Conversions don’t necessarily happen because traffic hits your site, but they are certainly more likely to happen the more traffic that does come to your website. There are many different ways to drive traffic to your site including SEO, Pay-Per-Click advertising, and social media.

Tuesday Tip- Blogging for your Website

There are thousands up on thousands of blogs that pervade the Internet, with thousands more being added every day. While blogging can certainly be a useful tool in many aspects of your web marketing efforts, for those unfamiliar, blogging can be quite a daunting task to start and maintain. Finding the means to stand out from the sea of bloggers is challenging to say the least, but the first thing to do is to start blogging and try.


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