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Tuesday Tips: Improve Your Online Presence with Citations

Improve Your Online Presence with Citations | xFactor Marketing

On page optimization always comes first when developing a web marketing strategy. With that said, there is a lot to gain from building citations online.

So, What are Citations?

Citations are instances or mentions of your business in online directories. Directories can be national or based on location or industry. Web marketing strategy often mentions “local citations,” which are location specific and can help your visibility when people search from within your area.

How Can Citations Help Your Rankings?

Tuesday Tips: 3 Benefits of Email Marketing

Tuesday Tips: 3 Benefits of Email Marketing

To stay successful, building and maintaining strong ties with your customers is important. When people know and trust you, they’re far likelier to keep giving you their business over the months and years.

Of course, making those connections can take time and money. It could take resources away from your other crucial processes. How do you keep your expenses low without giving your customer base short shrift?

Tuesday Tips: How Your Blog Can Build Your Business

Tuesday Tips: How Your Blog Can Build Your Business

When you’re in the middle of your day-to-day business affairs, blogging can seem like a waste of time. Perhaps you’re not even bothering to do it right now.

“I have more than enough to do already,” you may think. “What’s the point of taking time away from my business to write about it? What difference can it make?”

Actually, it can make a big difference. Think of blogging as making an investment in your company’s future. If you post content on a regular basis—and make that content informative, readable and relevant to your industry—you can reap significant benefits down the road. Here are three ways in which blogging can build your business.

Tuesday Tips: Leverage Your Website to Promote the New App Integration with MFPs

Tuesday Tips: Leverage Your Website to Promote the New App Integration with MFPs

Use your website to communicate new and exciting offers to your customers! The website is an awesome way to show your customers that you are up-to-date with industry changes and new offers.

Xerox has a series of apps that can be integrated with ConnectKey enabled MFPs.  The apps extend the capability of the hardware and allow customers to customize how the equipment functions and what they can get out of it.

Tuesday Tips: 3 Things That Could Kill Your Brand Online

Tuesday Tips: 3 Things That Could Kill Your Brand Online

When you plan and leverage your resources carefully, the Internet can benefit your brand and your business. You can distinguish yourself in your industry and foster trust among your current and potential customers.

If you’re not careful, however, your online behavior can harm your business severely. You can alienate your audience, driving them away from you and toward your competitors. Here are three mistakes you can make on the web that could prove fatal to your brand.

Tuesday Tips: Email Marketing Content: Too Much, Too Little & Just Right

Tuesday Tips: Email Marketing Content

Once upon a time, a little girl named Goldilocks went for a walk in the forest. She found a house and went inside. At the kitchen table were three bowls of porridge…

You probably know how the rest of that story goes. Like those bowls of porridge, there are three different approaches to email marketing. Your subscribers won’t like two of them for different reasons, but they’ll gladly consume the third type of content.

Here are the three types of email marketing content: Too much, too little and just right.

Tuesday Tip: 3 SEO Tactics to Avoid

SEO Tactics

When planned and executed well, a search engine optimization campaign can bring a lot of welcome attention to your company. By getting a link to your website to feature prominently in the results of search engines, you can attract more potential clients and grow your business.

A recent study by Hubspot shows that leads that come from organic search engine results have a 14.6% close rate. By contrast, leads gleaned from outbound marketing have only a 1.7% close rate.

Tuesday Tip: 4 Tips for Creating Business Social Media Content

Social Media

Staying active on social media sites like Facebook and Twitter can help enhance your brand and strengthen the connections between you and your customers. However, this doesn’t mean your work is done if you just sign up and post stuff sporadically.

Sharing goofy memes and videos now and again is fine if you’re sharing with your personal friends. Posting on your company’s profiles, on the other hand, requires a little more thought and planning. Here are a few tips for coming up with social media content for your business.

Tuesday Tip: 4 Signs You Need to Update Your Homepage

Homepage refresh

Now that March has arrived, some readers may be thinking about doing some Spring cleaning around their homes. This might be a good time to spruce up your business website—specifically, your homepage—as well.

Think of your site’s homepage as you would the entrance or living room of your house. If it looks unkempt or unattractive, it could make visitors wary of delving further into your site and doing business with you. Here are some signs that your website could use some updating.

Outdated Information

Look at your homepage and ask yourself some questions:

Tuesday Tip: 3 Ways Web Marketing Campaigns Go Wrong

web marketing

A web marketing campaign can make you stand out from your competitors and attract customers to your business. Of course, this is only true when the campaign goes right.

To be truly successful, a web marketing campaign must convey who you are—your experience, your vision, your values. When customers get a clear sense of your identity or brand, you’ll forge stronger, more lasting ties with them.

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